Week 5: Lead Generation – Attracting a Steady Stream of Clients

Objective:

• Learn proven methods to generate high-quality coaching leads.
• Build a simple yet effective lead generation system.
• Leverage organic and paid strategies to attract ideal clients consistently.

📌 Understanding the Lead Generation Process

Key Topics:

✅ What is Lead Generation & Why It’s Essential for a Coaching Business
✅ The Difference Between Cold, Warm, & Hot Leads
✅ The 3-Part Framework for a Lead Generation System:

1. Attract (Bring potential clients into your ecosystem)
2. Engage (Build trust and nurture relationships)
3. Convert (Turn leads into paying clients)
   ✅ Common Mistakes That Keep Coaches from Getting Clients

Action Steps & Exercises:

🔹 Audit Your Current Lead Flow: Where do most of your leads come from? Where do they drop off?
🔹 Identify Your Best Lead Sources: Choose 1-2 methods aligning with your strengths.
🔹 Engagement Challenge: Start a conversation with 3 potential leads this week.

📌 Organic Lead Generation Strategies (No Ads Required)

Key Topics:

✅ The Power of Content Marketing – Using Blogs, Videos, & Social Media to Attract Leads
✅ LinkedIn & Facebook Groups – How to Find & Engage with Potential Clients
✅ Referral Marketing – Leveraging Past Clients & Your Network for Warm Leads
✅ Hosting Free Webinars or Workshops to Build Authority & Generate Interest

Action Steps & Exercises:

🔹 Content Lead Magnet: Create a short, valuable resource (e.g., checklist, guide, mini-training) to attract leads.
🔹 Social Media Challenge: Post one educational or engaging piece of content this week.
🔹 Networking Task: Reach out to past clients or colleagues for potential referrals.

📌 Building an Email List & Nurturing Leads

Key Topics:

✅ Why Email is Still One of the Most Effective Sales Tools for Coaches
✅ How to Create a Simple Lead Magnet Attracting Your Ideal Clients
✅ Setting Up an Email Funnel – Welcome Sequence & Nurture Emails
✅ Writing Emails that Convert Without Feeling Salesy

Action Steps & Exercises:

🔹 Create a Simple Email Opt-In Page: Use a tool like MailChimp, ConvertKit, or Kajabi.
🔹 Draft a Welcome Email Sequence: Write 3-5 emails to nurture new subscribers.
🔹 Email Engagement Task: Send a value-packed email to your list this week.

📌 Paid Lead Generation – Using Ads Effectively

Key Topics:

✅ When & Why to Use Paid Ads (Facebook, LinkedIn, Google)
✅ How to Target the Right Audience to Get High-Quality Leads
✅ Creating High-Converting Ad Copy & Offers
✅ Understanding Ad Metrics – What to Track & Optimise

Action Steps & Exercises:

🔹 Simple Ad Setup: If applicable, create a small test ad with a £5-10 daily budget.
🔹 Audience Research: Define your ideal client’s demographics & interests.
🔹 Ad Copy Challenge: Write 2-3 variations of an ad promoting a free resource or webinar.

🔹 Week 5 Wrap-Up & Implementation Plan

✅ Key Takeaways Recap:

• Lead generation requires consistency, not just one-time efforts.
• Organic strategies (content, networking, referrals) are powerful for long-term growth.
• Paid ads can accelerate lead generation when used strategically.

✅ Implementation Task for the Week:

• Publish one lead-generating piece of content (blog, post, video, or webinar).
• Set up or refine your email list and welcome sequence.

✅ Self-Reflection Questions:

1. What’s the biggest challenge I face in generating leads?
2. Which lead generation method feels most natural to me?
3. How can I stay consistent in attracting new leads every week?

🔹 Additional Resources for Week 5 

📌 Lead Magnet Creation Guide
📌 Email Welcome Sequence Templates
📌 Ad Copy Swipe File

This week ensures business coaches build a sustainable system for attracting clients.