Week 6: Building a High-Converting Sales Funnel

Objective:

• Create a simple, automated system to turn leads into paying clients.
• Learn the key components of a successful sales funnel.
• Optimise your funnel to improve conversions and reduce client drop-offs.

📌 What is a Sales Funnel & Why You Need One

Key Topics:

✅ Understanding the Customer Journey – From Stranger to Paying Client
✅ How Sales Funnels Help You Sell Without Being Pushy
✅ The 4 Stages of a Sales Funnel:

Awareness – Attracting new leads
Interest – Engaging & nurturing potential clients
Decision – Helping leads commit to your coaching
Action – Converting leads into paying clients

Action Steps & Exercises:

🔹 Funnel Audit Exercise: Identify gaps in your current lead-to-client process.
🔹 Map Your Ideal Funnel: Outline the journey a client takes from first contact to signing up.
🔹 Identify Funnel Weak Spots: Find where leads are dropping off and brainstorm improvements.

📌 The Key Components of a Sales Funnel

Key Topics:

✅ Lead Magnets – How to Create Freebies Attracting the Right Clients
✅ Landing Pages – Designing a Simple Yet Effective Opt-in Page
✅ Email Sequences – Automating Nurture Emails Building Trust
✅ Call-to-Action (CTA) – Encouraging Leads to Take the Next Step

Action Steps & Exercises:

🔹 Create or Improve Your Lead Magnet: A checklist, guide, quiz, or mini-training.
🔹 Landing Page Review: Ensure your opt-in page is clear, compelling, and has a strong CTA.
🔹 Draft a 3-5 Email Nurture Sequence: Warm up leads before offering a sales call or program.

📌 Automating Your Funnel for Consistent Leads & Sales

Key Topics:

✅ Choosing the Right Tools – Email Marketing, CRM, and Landing Page Platforms
✅ How to Automate Lead Capture & Follow-Ups Without Losing the Personal Touch
✅ The Importance of Tracking & Analytics – Measuring Funnel Performance
✅ Tweaking & Optimising for Better Conversions

Action Steps & Exercises:

🔹 Set Up or Optimise Your Automation System: Use tools like ConvertKit, MailChimp, or ActiveCampaign.
🔹 Analyse Your Funnel Data: Track opt-in rates, email open rates, and conversions.
🔹 Make 1 Improvement to Your Funnel: Adjust an email subject line, CTA, or landing page copy.

📌 Converting Leads Into Paying Clients

Key Topics:

✅ How to Transition from Nurturing to Selling Without Feeling Salesy
✅ The 3-Step Process to Move Leads from Email to Discovery Call
✅ Scarcity & Urgency – When to Use Them (and When Not To)
✅ Case Studies – What Works in High-Converting Coaching Funnels

Action Steps & Exercises:

🔹 Follow-Up Challenge: Send a personalised follow-up email to 3 warm leads.
🔹 Sales Funnel Optimisation Task: Test a small tweak in your funnel (e.g., subject line, CTA, offer wording).
🔹 Conversion Goal: Aim for at least one new client this week using your funnel.

🔹 Week 6 Wrap-Up & Implementation Plan

✅ Key Takeaways Recap:

• A well-structured funnel guides potential clients smoothly toward hiring you.
• Automation helps you nurture leads consistently without constant effort.
• Small tweaks and optimisations can significantly improve conversions.

✅ Implementation Task for the Week:

• Launch or refine your sales funnel (lead magnet, landing page, nurture emails).
• Track one key metric (email open rates, opt-in conversion, sales calls booked).

✅ Self-Reflection Questions:

1. Where do most of my leads drop off in my funnel?
2. What’s one part of my funnel I can improve this week?
3. How can I make my sales funnel feel more personal and engaging?

🔹 Additional Resources for Week 6 

📌 Sales Funnel Template
📌 Email Nurture Sequence Swipe File
📌 Lead Magnet Checklist

This week helps business coaches create a predictable, automated system for attracting and converting clients.