Week 3: Building Authority & Trust Online

Objective:

• Establish credibility as a business coach through strategic online presence.
• Use content marketing to attract and nurture potential clients.
• Leverage testimonials and case studies to build trust and social proof.

📌 Creating a Compelling LinkedIn & Social Media Presence

Key Topics:

✅ Why Your Online Presence Matters for Selling Coaching
✅ Optimising Your LinkedIn & Social Media Profiles for Authority
✅ The 3 Pillars of a Strong Personal Brand (Clarity, Consistency, Connection)
✅ How to Position Yourself as an Expert Without Bragging

Action Steps & Exercises:

🔹 LinkedIn Optimisation Checklist: Update your profile headline, about section, and banner image.
🔹 Social Media Audit: Review your current content and identify gaps.
🔹 Engagement Challenge: Comment on 5 relevant posts to start building relationships.

📌 Content Marketing for Coaches – Blogging, Video, & More

Key Topics:

✅ How to Use Content to Attract & Educate Potential Clients
✅ Choosing the Right Content Format (Blogs, Videos, Podcasts, Social Posts)
✅ The “4 Types of Content” Framework (Authority, Value, Engagement, Sales)
✅ Creating a Simple 30-Day Content Plan

Action Steps & Exercises:

🔹 Content Idea Brainstorm: List 10 topics your ideal client would find valuable.
🔹 First Authority Post: Write and publish a LinkedIn post or blog about a common coaching challenge.
🔹 Video Confidence Challenge: Record a short video introducing yourself and your coaching.

📌 Gathering Testimonials & Case Studies

Key Topics:

✅ Why Testimonials & Case Studies Are Critical for Selling Coaching
✅ How to Ask Clients for Impactful Testimonials (Template Provided)
✅ Turning Testimonials Into Persuasive Case Studies
✅ How to Display Social Proof Effectively (Website, Social Media, Sales Pages)

Action Steps & Exercises:

🔹 Testimonial Outreach Challenge: Ask 2-3 past clients for a testimonial using the provided template.
🔹 Case Study Exercise: Write a short case study based on a past coaching success.
🔹 Trust-Building Task: Add at least one testimonial to your LinkedIn, website, or social media.

🔹 Week 3 Wrap-Up & Implementation Plan

✅ Key Takeaways Recap:

• A professional online presence builds trust and attracts clients.
• Content marketing positions you as an authority and nurtures potential leads.
• Social proof (testimonials & case studies) increases conversions.

✅ Implementation Task for the Week:

• Publish at least one piece of content (blog, video, or social post) this week.
• Update your LinkedIn or website with testimonials and a case study.

✅ Self-Reflection Questions:

1. How well does my current online presence reflect my expertise?
2. What type of content do I enjoy creating the most?
3. What’s one small step I can take to increase my credibility this week?

🔹 Additional Resources for Week 3 

📌 LinkedIn Profile Optimisation Guide
📌 Content Calendar Template
📌 Testimonial Request Email Template

This week helps coaches build credibility and attract clients through authority marketing