Week 2: Defining Your Niche & Crafting an Irresistible Offer

Objective:

• Specialise your coaching services for higher demand and value.
• Create a coaching package attracting the right clients.
• Price your services with confidence and position yourself as a premium coach.

📌 The Power of Niching Down – How to Choose a Profitable Niche

Key Topics:

✅ Why Generalist Coaches Struggle & Specialists Thrive
✅ How a Well-Defined Niche Makes Sales Easier
✅ Finding the Intersection of Your Passion, Skills, and Market Demand
✅ Testing and Validating Your Niche Before Committing

Action Steps & Exercises:

🔹 Niche Clarity Worksheet: Identify your strengths, past client successes, and industries you enjoy working with.
🔹 Market Demand Research: Check LinkedIn, Facebook groups, or Google Trends to see if your niche has demand.
🔹 Test Your Niche: Write a social media post addressing a common problem in your niche and gauge engagement.

📌 Packaging Your Coaching Services (1:1, Group, Hybrid)

Key Topics:

✅ The Different Coaching Models:
✅1 Private Coaching (High-Ticket)
✅ Coaching (Leverage & Scale)
✅ Membership or Subscription Based Coaching
✅ Coaching (Combining Different Models)
✅ How to Structure Your Coaching Package (Length, Sessions, Format)
✅ Adding Bonuses & Extras Increasing Value
✅ Creating a Clear Client Transformation Journey

Action Steps & Exercises:

🔹 Offer Blueprint Exercise: Outline your core coaching package (number of sessions, duration, format).
🔹 Client Journey Mapping: Write down the key transformations a client will go through in your program.
🔹 Value Add-On Brainstorm: List potential bonuses (e.g., workbooks, templates, private community access).

📌 Pricing Strategies & Charging What You’re Worth

Key Topics:

✅ The Psychology of Pricing – Why Higher Prices Attract Serious Clients
✅ Common Pricing Mistakes Coaches Make & How to Avoid Them
✅ Choosing a Pricing Model (Per Session, Monthly, Package, Retainer)
✅ How to Confidently Communicate Your Prices Without Hesitation

Action Steps & Exercises:

🔹 Price Confidence Exercise: Say your price aloud 10 times until it feels natural.
🔹 Value vs. Cost Comparison: List the tangible and intangible benefits clients get from your coaching.
🔹 Objection Handling Role-Play: Practice responding to “That’s too expensive” with confidence.

🔹 Week 2 Wrap-Up & Implementation Plan

✅ Key Takeaways Recap:

• A well-defined niche attracts the right clients effortlessly.
• Structuring a coaching package makes your offer clear and valuable.
• Pricing with confidence ensures you get paid what you’re worth.

✅ Implementation Task for the Week:

• Finalise your coaching package details (offer structure, format, pricing).
• Update your website, sales page, or LinkedIn to reflect your niche and offer.

✅ Self-Reflection Questions:

1. What niche excites me the most, and why?
2. How does my coaching offer differentiate from others in my niche?
3. What pricing fears or concerns do I need to overcome?

🔹 Additional Resources for Week 2 

📌 Coaching Package Template
📌 Pricing Calculator Worksheet
📌 Case Studies of Successful Coaches in Different Niches

This week is designed to help coaches refine their niche and confidently package their offer.